The idea files

Logo ideas by industry

Concrete directions – not "be memorable!" fluff. Each guide gives you six specific marks worth stealing, three palettes with hex codes, font pairings, and the one mistake everyone in your industry makes. When a direction clicks, hand it to the generator.

01

Restaurant

A restaurant logo works harder than most: it has to read on a backlit sign at night, shrink onto a delivery sticker, and…

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02

Coffee shop

Every strip mall has a bean with steam rising off it. The coffee shops people photograph have marks that feel like the r…

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03

Construction

A construction logo has one job: make a homeowner or a general contractor trust you before the first phone call. That me…

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04

Real estate

Real estate branding has a sameness problem: a roof, a key, serif type, navy. You don't have to abandon those signals - …

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05

Law firm

Legal clients hire certainty. The visual language of certainty is restraint: strong typography, disciplined spacing, one…

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06

Salon & beauty

Beauty branding lives on Instagram grids, mirror decals, and appointment cards - small, elegant surfaces where heavy log…

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07

Fitness

Gym branding defaults to aggression: slashed italics, barbells, wings. But people join spaces they can see themselves in…

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08

Landscaping

Lawn care and landscape marks tend to be a green swoosh with a leaf on it. Homeowners scroll past those. What stops them…

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09

Cleaning services

A cleaning brand is invited inside people's homes - the logo's real job is to look punctual, insured, and pleasant on a …

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10

Tech startup

Startups outgrow literal logos fast - the app-icon-of-what-we-do-today ages badly by the seed round. Strong tech marks a…

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