The process

How a two-minute logo actually gets designed

Most "logo makers" bolt your name onto a template. This one runs the same process a small studio would – brief, directions, execution – just compressed from two weeks into about two minutes.

Step 01 · ~30 seconds of you

You brief the studio

Business name, what you do, the style you're drawn to, colors you love (or none – the studio chooses well), and anything else that matters. That's the whole intake.

Step 02 · ~60 seconds of thinking

An AI creative director writes your brief

A frontier AI model (Anthropic's Claude, the strongest one we can buy) reads your intake like a designer would and writes four genuinely different directions: typically a geometric mark, a monogram, a badge, and a wordmark. Each comes with a named palette in exact hex values, a Google Font pairing, and a one-paragraph rationale – why this direction fits your business. No templates are consulted at any point.

Step 03 · ~60 seconds of rendering

Every direction gets rendered

Each concept is drawn by an image model (Google's Gemini) from the brief's exact specification – icon construction, your name, the palette. You watch the wall fill in, one concept at a time. Previews are watermarked but complete: colors, type, and rationale are all visible, free.

Step 04 · optional, $29

The kit, if you want it

Buying the kit unlocks everything for all four concepts: full-resolution PNGs without watermarks, clean vector SVG lockups (drawn as real vector shapes with your name spelled exactly – no AI typos in your deliverables), a brand sheet documenting your colors and fonts, and a license for unlimited commercial use. Delivered instantly, with a permanent link emailed to you.

Honest notes

  • AI previews can misspell. Image models occasionally fumble letters in the rendered previews. The vector SVG files in the paid kit are generated as real text – exact spelling, guaranteed.
  • Trademark clearance is on you. We design; we don't run trademark searches. Before registering a mark, have a professional check availability.
  • Not every render is a keeper. That's why you get four directions, free previews, and a 7-day refund on the kit. Design has drafts; so does this.

See your four directions

Free to generate. Free to stare at. $29 if one of them is the one.

Start the brief